Archive for May, 2011
Impacts of Food Product Advertisements of Pakistan Television on the Eating Habits of Children
IMPACTS OF FOOD PRODUCT ADVERTISEMENTS OF PAKISTAN TELEVISION ON THE EATING HABITS OF CHILDREN
By MALIK TARIQ MAHMOOD
INTRODUCTION
Television belongs to the family of audio-visual communication medium. It is able to transmit sounds and images carrying message of a varied nature and for a variety of purpose. It has strong influence on people, in the culture and on other media. It is a widely used telecommunication system for broadcasting and receiving moving pictures and sound over a distance from all around the world. The term may also be used to refer specifically to a television set, programming or television transmission. Television commercials have become one of the most effective, most persuasive, and most popular methods of selling products of many sorts.
Within Pakistani culture we need to look deeper at the role of television and advertisements, to assess why they hold such a valuable position. Pakistan Television is a permanent fixture in children’s lives. The television set is as familiar to children as the faces of family members. Television set is always there, to entertain and to give company to children, especially when no one else in the mood to play, chat or interact with them. They are increasingly being exposed to different cultures, absorbing new ideas and impressions about other cultures.
Tags: catchy jingles, culture influences, fundamental patterns, pakistan television, pakistani culture, product advertisements, receiving moving pictures, telecommunication system, television advertisements, television commercials
Gender Equity Woman Empowerment
GENDER EQUITY WOMAN EMPOWERMENT
Abstract
Empowerment is a multi-faceted, multi-dimensional and multi-layered concept. Women’s empowerment is a process in which women gain greater share of control over resources – material, human and intellectual like knowledge, information, ideas and financial resources like money – and access to money and control over decision-making in the home, community, society and nation, and to gain `power’. According to the Country Report of Government of India, “Empowerment means moving from a position of enforced powerlessness to one of power”.
Tags: behavior change, equal partners, gender equality, government of india, labor pool, ngo in india, ngos in india, rekha, self efficacy, social pressures